Traditional and digital media advertising spending in Canada 2022-2027
The source forecast that, in 2023, media advertising spending in Canada will grow by almost five percent to 20.1 billion Canadian dollars, of which little more than 14 billion (or about 70 percent) would be allocated to digital ads. The total figure was projected to reach 24.6 billion Canadian dollars by 2027 when the digital segment will account for nearly 74 percent of the annual ad expenditure.
