According to a survey among Vietnamese internet users conducted by Decision Lab, as of the third quarter of 2023, around 10 percent of Vietnamese Gen X respondents said they used Facebook most often for online shopping. By comparison, the share of Gen Z internet users shopping on Facebook was the lowest that year, at one percent.
December 2023
Asia, Vietnam
Q3 2023
1,583 respondents
18-63 years
among internet users nationwide
Online panel
Original question: “Which of the following platforms/apps do you use most often for online shopping?”
According to the source, Generation X are people born between 1960 and 1980, Generation Y are those born between 1981 and 1996, and Generation Y are those born between 1997 and 2005.
Number of respondents:
Gen X = 387
Gen Y = 677
Gen Z = 529
You only have access to basic statistics.
This statistic is not included in your account.
Business Solutions including all features.
Overview
Users
Leading platforms
Social commerce
Influencer marketing
User behavior
