Reasons for doing holiday shopping Hong Kong 2023, by age group
Rakuten Insight in Hong Kong in November 2023 on consumer holiday shopping behavior, around 85 percent of respondents between 16 and 24 years old answered their reason for holiday shopping was that a lot of sales take place during that time. Only 22 percent of the respondents in the same age group stated they go holiday shopping because they want to buy products released especially on holidays (e.g. limited edition holiday-themed items, food or decorative items only for the holiday season).
According to a survey conducted by