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In Italy, the average online order value (AOV) was nearly 79 U.S. dollars in the fourth quarter of 2022. In the prior quarter, the lowest AOV over the last two years was recorded at less than 71 U.S. dollars. On the other hand, the highest value was reached in the fourth quarter of 2021, when an Italian shopper spent approximately 82.50 U.S. dollars for an online order, on average.
Value of average online order (AOV) in Italy from 4th quarter 2020 to 4th quarter 2022 (in U.S. dollars)
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Other statistics that may interest you Online shopping in Italy
Overview
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- Premium Statistic Number of users of e-commerce in Italy 2020-2029
- Premium Statistic Leading online purchase categories in Italy 2022, by market share
- Premium Statistic Annual growth in e-commerce revenue in Italy 2022-2023
- Premium Statistic Monthly online retail sales index in Italy 2021-2023
- Premium Statistic Average online order value in Italy 2020-2022
- Premium Statistic Average online shopper spend in Italy Q3 2021-Q3 2023
- Premium Statistic Online cart abandonment rate in Italy 2023, by device
Pre-purchase behavior
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- Premium Statistic Online vs. offline product research by category in Italy 2022
- Premium Statistic Product searches on Amazon vs. Google in selected European markets 2022
- Premium Statistic Sources of inspiration for new products in Italy 2023
- Premium Statistic Reasons to use price comparison websites in Italy 2023
- Premium Statistic Online platforms used to compare prices for shopping in Italy 2023
Online purchases
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- Basic Statistic Shopping channel preference among Italian consumers Q2 2023
- Premium Statistic Share of consumers shopping online in Italy 2019-2022, by frequency
- Premium Statistic Goods purchased online in Italy 2023, by category
- Premium Statistic Distribution of online purchases of consumer electronics in Italy 2023, by frequency
- Premium Statistic Distribution of online purchases of fashion products in Italy 2023, by frequency
- Premium Statistic Frequency of online purchases of beauty products in Italy 2023
- Premium Statistic Distribution of online purchases of shoes in Italy 2023, by frequency
- Premium Statistic Distribution of online purchases of grocery products in Italy 2023, by frequency
Payment and delivery
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- Premium Statistic Most common online payments by type in Italy 2023
- Premium Statistic Most used e-commerce payment methods in Italy 2016-2023, with 2027 forecast
- Premium Statistic Impact of inflation on preferred e-commerce payment method in Italy 2022
- Premium Statistic Most returned online purchases by category in Italy 2023
- Premium Statistic Importance of free return when shopping online in Italy 2017-2022
- Premium Statistic Importance of home pick-up return when shopping online in Italy 2017-2022
Spotlight: live commerce
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- Premium Statistic Leading social networks for shopping in Italy 2023, by generation
- Premium Statistic Level of familiarity with live shopping in Italy 2023
- Premium Statistic Reasons and barriers to attend a live shopping session in Italy 2023
- Premium Statistic Product categories online shoppers would purchase via live shopping in Italy 2023
Further Content: You might find this interesting as well
Salesforce Research. (January 15, 2023). Value of average online order (AOV) in Italy from 4th quarter 2020 to 4th quarter 2022 (in U.S. dollars) [Graph]. In Statista. Retrieved May 11, 2024, from https://www.statista.com/statistics/1281646/average-online-order-value-italy/
Salesforce Research. "Value of average online order (AOV) in Italy from 4th quarter 2020 to 4th quarter 2022 (in U.S. dollars)." Chart. January 15, 2023. Statista. Accessed May 11, 2024. https://www.statista.com/statistics/1281646/average-online-order-value-italy/
Salesforce Research. (2023). Value of average online order (AOV) in Italy from 4th quarter 2020 to 4th quarter 2022 (in U.S. dollars). Statista. Statista Inc.. Accessed: May 11, 2024. https://www.statista.com/statistics/1281646/average-online-order-value-italy/
Salesforce Research. "Value of Average Online Order (Aov) in Italy from 4th Quarter 2020 to 4th Quarter 2022 (in U.S. Dollars)." Statista, Statista Inc., 15 Jan 2023, https://www.statista.com/statistics/1281646/average-online-order-value-italy/
Salesforce Research, Value of average online order (AOV) in Italy from 4th quarter 2020 to 4th quarter 2022 (in U.S. dollars) Statista, https://www.statista.com/statistics/1281646/average-online-order-value-italy/ (last visited May 11, 2024)
Value of average online order (AOV) in Italy from 4th quarter 2020 to 4th quarter 2022 (in U.S. dollars) [Graph], Salesforce Research, January 15, 2023. [Online]. Available: https://www.statista.com/statistics/1281646/average-online-order-value-italy/