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Intention to purchase products advertised by KOLs in Vietnam 2021, by category

Published by Statista Research Department, Nov 9, 2023
According to a report conducted by Decision Lab in Vietnam in 2021, around 34.4 percent of the Vietnamese esports audience stated that it was likely for them to purchase technology products recommended by gamer key leader opinions (KOLs) they followed. Meanwhile, over 25 percent of them were very likely to do so. Product categories irrelevant to gaming, such as food & beverages and clothing also gained interest among these respondents when advertised by KOLs.

Intention to purchase products advertised by key opinion leaders (KOLs) among esports audience in Vietnam as of October 2021, by product category

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Release date

October 2021

Region

Vietnam

Survey time period

October 2021

Number of respondents

503 respondents

Age group

16-40 years

Special properties

among players, watchers and/or streamers of esports games

Method of interview

Online Access Panel

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Overview

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Online gaming: key indicators

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Leading eSports games

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Leading gamers and streamers

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eSports KOLs

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User behavior

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Topics

eSports market in VietnamE-commerce in VietnamSports and fitness in VietnamInternet usage in VietnamStreaming in Vietnam
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