Frequency of online shopping in Japan 2023, by gender
The majority of Japanese consumers shopped online at least once a month as revealed in a survey conducted in June 2023. A comparison between male and female shoppers showed that the frequency of online shopping activities was similar, as around 45 percent of male and female respondents made online purchases several times a month. Among respondents who did not use shopping websites, the share was slightly higher for men with 11.5 percent compared to a 8.3 percent share of women.
