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Live commerce share of online retail sales in China 2018-H1 2021

Published by
Xin Ou,
Feb 27, 2024
In the first six months of 2021, about 21.8 percent of China's total online physical goods sales were made through live commerce, growing nine-fold compared to 2018. Live commerce, also known as livestreaming e-commerce, is one of China's latest e-commerce trends and was estimated to generate around two trillion yuan in 2021.

Share of livestreaming commerce in online physical goods retail sales in China from 2018 to 1st half of 2021

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Release date

January 2022

Region

China

Survey time period

2018 to H1 2021

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Statistics on " Social commerce in China "

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