China: video streaming (svod) number of users 2017-2027

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The number of users in the 'Video Streaming (SVoD)' segment of the digital media market in China was forecast to continuously increase between 2024 and 2027 by in total 65 million users (+14.64 percent). After the tenth consecutive increasing year, the indicator is estimated to reach 508.83 million users and therefore a new peak in 2027. Notably, the number of users of the 'Video Streaming (SVoD)' segment of the digital media market was continuously increasing over the past years.

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Number of users of video streaming (svod) in China from 2017 to 2027 (in millions)

Characteristic	Number of users in millions
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Supplementary notes

Data provided by Statista Market Insights are estimates.

Subscription-based Video-on-Demand services (Subscription-VoD or SVoD), e.g. Netflix and Amazon Prime Video, offer unlimited access to their content libraries for a monthly subscription fee. Movies and TV series can be streamed to various supported connected devices. The SVoD market does not include ad-supported services, pay-per-view offerings or services that require a pay-TV subscription (e.g. HBO Go).

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