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Duty free shop customer conversion rate worldwide 2017-2022

Published by
Tugba Sabanoglu,
Jan 18, 2024
In the time period between 2017 and 2020, the share of buying customers as a proportion of visiting customers in duty free shops globally saw a significant decline, dropping from 66 percent in 2017 to 52 percent in 2020. In 2022, customer conversion rate in the duty free shops in airports remained flat and reached to 53 percent.

Customer conversion rate of duty free shops worldwide from 2017 to 2022

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Sources

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Release date

August 2023

Region

Worldwide

Survey time period

2017 to 2022

Supplementary notes

* 2022-Q1 2023 period.
Figures prior to 2022 were taken from previously published reports.
The source states: " Conversion rate is the share of duty free buyers out of duty free visitors".

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