Visitor opinions on virtual vs. live trade shows 2021

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According to a 2021 global survey, in-person exhibitions and trade shows were preferred over online events across nine out of the ten studied aspects. For instance, 87 percent of respondents said that live events were better to make a new connection by chance or for networking. The only aspect where survey participants found that virtual events had an advantage was the cost of attending.

Opinions on virtual versus in-person exhibitions and trade shows according to visitors worldwide as of 2021

Characteristic	In-person events are better	No difference	Virtual events are better
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Release date

October 2021

More information

Region

Worldwide

Survey time period

Summer 2021**

Number of respondents

15,000*

Supplementary notes

*Total number of exhibitors and visitors surveyed.
**The source does not specifies the exact data of field work.
The question was posed as follows: "Visitors: how do digital events compare to live events across these factors?".
Missing or exceeding percentage points might be due to rounding.

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