Platforms used by children in the UK to watch online videos 2021

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According to a 2020-2021 survey of children and their parents in the United Kingdom, 87 percent of respondents reported their children using YouTube to watch online videos. TikTok came in second, with roughly 42 percent of parents reporting their children used the short-video app to watch content. In 2020, online video platforms became increasingly popular among children in the United Kingdom due to the restrictions brought by the coronavirus outbreak.

Websites and mobile apps used to watch video content online by children in the United Kingdom (UK) as of January 2021

Characteristic	Share of repondents
YouTube	87%
TikTok	47%
Instagram	37%
Facebook	34%
Snapchat	33%
GoNoodle	6%
Vimeo	6%
Dailymotion	4%
Dubsmash	4%
GROM Social	2%
Imgur	2%
Triller	2%
LiveLeak	2%

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Release date

April 2021

More information

Region

United Kingdom

Survey time period

November 2020 to January 2021

Number of respondents

1,618 respondents

Age group

5-15 years

Special properties

parents of children aged 5-7 year olds and children ages 8-15

Supplementary notes

Original question: Which, if any, of these apps or sites does your child ever watch videos on?

Base: Parents of children aged 3-15 (782 aged 3-4, 756 aged 5-7, 694 aged 8-11, 740 aged 12-15).

*Number of people who answered the question.

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