Most followed Instagram accounts APAC 2023

As of June 2023, Virat Kohli, an Indian cricketer, had the most followed Instagram account among individuals from the Asia-Pacific region, with over 253 million followers. Chris Hemsworth, an Australian actor, enjoyed the largest following among Australians, with approximately 57 million Instagram followers.

Instagram influencers in the Asia-Pacific region

Instagram influencers have established a strong presence in the Asia-Pacific region, contributing to the platform's growing popularity and influence. Considered one of the greatest batsmen in cricket history, Virat Kohli, the most followed person on Instagram in the APAC region, has played a crucial role in India's sports achievements. In 2023, he was among the most expensive players of the Indian Premier League, with his salary amounting to 150 million Indian rupees. Among the other prominent Instagram trendsetters in the APAC region are members of Blackpink, a popular South Korean girl group. In 2022, Blackpink sold over 2.8 million album copies, solidifying their position as one of the most successful and popular K-pop bands, despite having released fewer albums than other groups in a similar timeframe.

Instagram as a part of the social medial landscape

Instagram has experienced significant usage and popularity in the Asia-Pacific region, becoming the preferred social media platform for Asian influencers, with over 38 percent of influencers in the region utilizing the platform. As of January 2023, China displayed a significant online presence with an estimated 1.03 billion active social media users, clearly surpassing other markets in the Asia-Pacific region in terms of social media engagement. Following China, India and Indonesia secured second and third positions, respectively, with 467 million and 167 million active social media users. As mobile internet usage and smartphone ownership continue to rise in the Asia-Pacific region, Instagram is expected to further expand its user base and solidify its position as a dominant social media platform in the region.