Ito En's green tea beverage market share in Japan 2013-2023
In 2023, Ito En was estimated to hold a 35 percent share within the ready-to-drink (RTD) green tea market in Japan. The Japanese beverage manufacturer produces and distributes bottled tea beverages, tea leaves, and other soft drinks. The RTD tea drinks are sold under the Oi Ocha brand, and widely available in brick-and-mortar stores and vending machines in Japan.
