Soap buying trends due to COVID-19 UK 2021

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Between March 2020 and February 2021, a significant amount of survey respondents reported to have bought more soap or handwash than usual because of coronavirus in the United Kingdom. This figure peaked at 52 percent of respondents in February 2021.

Consumers buying more soap and handwash due to COVID-19 in the United Kingdom from March 2020 to February 2021

Characteristic	Share of respondents
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Release date

2021

More information

Region

United Kingdom

Survey time period

March to February 2021

Number of respondents

1,000*

Age group

16 to 65 years

Special properties

Mobile questionnaire conducted via an app

Method of interview

Online survey

Supplementary notes

*Each survey had a count of 1,000 respondents.
Original survey question: "To what extent has your buying behavior changed in regard to the following products because of coronavirus?". The data shows the Top 2 in %: “Buying it (much) more than before coronavirus”.
Survey dates: 20-23rd of March; 20-21st of April; 13-20th of May;16-22nd of June; 6-9th of August; 20-21st of January; 19-22th February.

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