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Consumer searches for the term "Bitcoin" on Google in 55 countries worldwide in 2020

Published by Statista Research Department, Jun 13, 2023

Based on Google searches, consumers from Africa and Latin America made up eight of the top 10 countries with the most interest in Bitcoin in 2020. This according to information that was compiled from Google Trends, which compared searches with the keyword "Bitcoin" against searches for nine other cryptocurrencies - Bitcoin Cash, Cardano, Dogecoin, Ethereum, IOTA, Litecoin, Monero, XRP, and Tron. Bitcoin search interest was especially high in Kenya, whilst Nigeria and South Africa were fifth and sixth in a ranking that compares the 55 different countries against each other. Note that the figures provided here were from before the surge in both the price of Bitcoin as well as the Bitcoin market cap observed at the end of 2020 and early 2021.

Search interest of consumers in the search term "Bitcoin" versus other cryptocurrencies in 55 different countries and territories worldwide in 2020

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Release date

June 2020

More information

Region

Worldwide

Survey time period

2020

Special properties

Figures provided are based on search interest in Google Trends. For more information, see the "Details" tab.

Supplementary notes

The figures provided were compiled from Google Trends, a service that allows for comparisons between search terms on the Google search engine. The percentage shown indicated how many times people searched for said cryptocurrencies compared to others. For instance, a percentage of 90 percent for Bitcoin versus 10 percent for Ethereum means the search volume for the key word “Bitcoin” was nine times higher than that of the search term “Ethereum”.

The source used the following search terms/cryptocurrencies:

Bitcoin;
Ethereum;
XRP;
Bitcoin Cash;
Litecoin;
Cardano;
Monero;
Tron;
IOTA;
Dogecoin.

The source explicitly mentions it did not include some digital currencies with a high market cap - such as Bitcoin SV or Binance Coin. This because the search volume was less than one percent when compared to Bitcoin.

Google Trends does not provide absolute figures (i.e. how many searches were conducted specifically) nor do they cover all countries. The source says that some countries - China or several countries in Africa - are missing.

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