Japan: beauty parlor usage of men 2023

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In a survey conducted in Japan in February 2023, 33.9 percent of men stated that they visited beauty parlors at least once in the past year. Male beauty parlor customers were more likely to be young people, showing a generation gap in beauty parlor frequentation among men.

Share of men frequenting beauty parlors in Japan from 2016 to 2023

Characteristic	Share of men
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Release date

June 2023

More information

Region

Japan

Survey time period

2016 to 2023; as of February of the respective year

Number of respondents

6,600*

Age group

15-69 years

Method of interview

Online survey

Supplementary notes

*In 2016 and 2017, the sample sizes amounted to 1,100 male respondents.

Data reflects the share of males who used beauty parlor services at least once in the past year.

15-19 years: 600
20-29 years: 1,200
30-39 years: 1,200
40-49 years: 1,200
50-59 years: 1,200
60-69 years: 1,200

Figures prior to 2019 come from previous reporting.

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