U.S. online shopping categories growth after COVID-19 2020

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A September 2020 survey found that due to COVID-19, there was an estimated 50 percent increase in customers purchasing household supplies online. Over-the-counter medicine ranked second with a 40 percent growth of customers purchasing items from that particular category online.

Growth in consumers in the United States using online shopping for selected product categories after COVID-19 as of September 2020

Characteristic	Growth in customers purchasing category online
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Release date

October 2020

More information

Region

United States

Survey time period

September 18 to 24, 2020

Number of respondents

1,026 respondents

Age group

18 years and older

Special properties

respondents who chose "some online", "mostly online", and "all online"; respondents who indicated that they have not bought the category online and do not intend to do so in the next two weeks are classified as not purchasing online

Supplementary notes

Original questions: Before the coronavirus (COVID-19) situation, what proportion of your purchases in this category were online vs from a physical store/in person?
Once the coronavirus (COVID-19) situation has subsided, tell us the proportion of your purchases in this category you think will be online vs from a physical store/in person?

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