France: importance of brand trust by sector for young consumers 2018

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In 2018, in France, close to 50 percent of young people considered that trusting a brand was a crucial criterion when they were buying food. Furthermore, 26 percent of them felt the same way about subscribing to banking services.

In what sectors is brand trust a crucial criterion when buying a product or subscribing to a service?*

Characteristic	Share of respondents
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Release date

October 2018

More information

Region

France

Survey time period

October 2018

Number of respondents

727 respondents

Age group

18-30 years

Supplementary notes

Survey method: the source is using a database of participants subscribing online and sends out questionnaires via SMS.
Three answers were possible.
* This question was phrased by the source as follows: "In which sectors is the concept of trust in a brand or company a priority and a crucial criterion when you buy a product or subscribe to a service?"

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French

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