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Paid membership usage among mobile shoppers South Korea 2021

Published by
Nina Jobst,
Jan 23, 2024
According to a survey in 2021 among South Korean mobile shoppers, around 52.8 percent of surveyed mobile shopping app users stated that they had a paid membership. In the same survey, South Korean app Naver Shopping was the most used shopping app among mobile shoppers.

Paid membership usage among mobile shoppers in South Korea in 2021

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Release date

July 2021

Region

South Korea

Survey time period

July 9 to 12, 2021

Number of respondents

921 respondents

Age group

20-49 years

Special properties

consumers that used mobile shopping app within the previous three months

Method of interview

Online Access Panel

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