Global consumer preference on brand communication during coronavirus outbreak 2020

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During the time of the coronavirus pandemic, global consumers seem rather positive about brands keeping in touch. In March 2020 they were asked about the preferred channels brand should use to communicate their response to the outbreak, and the most popular choices were traditional outlets like TV, radio and newspapers as well as digital media such as e-mail. The latter was not preferred in Japan, only 27 percent indicated this channel, while the former was not popular in the UK, with 28 percent response rate.

Consumer preferred channels of brand communication during the coronavirus pandemic worldwide as of March 2020, by country

Characteristic	TV, radio or newspapers	E-mail	The brand's website	Facebook	Instagram	Twitter	Texts	Streaming videos	Regular mail
Average	45%	42%	33%	31%	21%	19%	18%	17%	11%
United States	37%	50%	28%	26%	15%	14%	13%	11%	12%
India	66%	55%	49%	65%	47%	47%	37%	46%	30%
Japan	54%	27%	31%	9%	9%	20%	8%	6%	3%
South Africa	54%	54%	39%	48%	27%	28%	28%	19%	16%
Brazil	53%	40%	40%	49%	46%	28%	12%	22%	5%
South Korea	49%	22%	15%	19%	17%	9%	31%	14%	14%
China	46%	28%	47%	18%	17%	19%	30%	45%	18%
Italy	43%	34%	29%	38%	19%	13%	8%	12%	5%
Canada	39%	54%	36%	28%	16%	15%	8%	9%	14%
Germany	39%	36%	28%	18%	12%	7%	22%	6%	5%
France	34%	46%	22%	22%	9%	10%	14%	5%	6%
United Kingdom	28%	64%	34%	25%	13%	14%	12%	7%	10%

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Release date

March 2020

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Region

Worldwide

Survey time period

March 23 to 26, 2020

Number of respondents

12,000 respondents

Supplementary notes

Question: When communicating with you about the virus and their response to the pandemic, what methods would you prefer brands to use? Pick all that apply.

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