Nutrition preferences by gender Germany 2023

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In 2023, around 65 percent of women in Germany paid attention to good deals when grocery shopping, compared to 55 percent of men. This statistic shows the results of a survey conducted in Germany in 2023 on various nutrition preferences of the German population, by gender.
The Allensbach Market and Advertising Media Analysis (Allensbacher Markt- und Werbeträgeranalyse or AWA in German) determines attitudes, consumer habits and media usage of the population in Germany on a broad statistical basis.

Nutrition preferences of the population in Germany in 2023, by gender

Characteristic	Men	Women
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-	-	-
-	-	-
-	-	-
-	-	-
-	-	-
-	-	-

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Release date

June 2023

More information

Region

Germany

Survey time period

2023

Age group

14 years and older

Special properties

German-speaking population

Method of interview

Face-to-face interview

Supplementary notes

Information on total population:
Base: German-speaking population aged 14 and older in private households at the place of their principal residence in the Federal Republic of Germany

Information on total sample:
2023: 22,524 respondents, projection to 70.08 million people

Information on target group: Women
2023: projection to 35.54 million people

Information on target group: Men
2023: projection to 34.54 million people

Further information on methodology can be found: here.

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