Scandinavia: share of digital advertising spending 2018-2019

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As of 2018 and 2019, in all three Scandinavian countries the digital advertising spending accounted for more than a half of the total media ad spending. In 2019, the expenditure on digital ads in Norway represented 65.5 percent of the total media ad spending in the country.

Share of digital advertising of total media advertising spending in the Scandinavian countries in 2018 and 2019

Characteristic	2018	2019
Norway	61.7%	65.5%
Denmark	57.8%	61.1%
Sweden	56.3%	60.3%

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Release date

February 2019

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Region

Denmark, Norway, Sweden

Survey time period

February 2019

Supplementary notes

The source adds the following information:
"Includes advertising that appears on desktop and laptop computers as well as mobile phones, tablets and other internet-connected devices, and includes all the various formats of advertising on those platforms; excludes SMS, MMS and P2P messaging-based advertising".

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