Ski tourism: top domestic markets Italy 2023

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In the winter season 2022/2023, Lombardy was the leading domestic market in Italy for ski tourism. Overall, visitors from that region represented around 35 percent of domestic ski travelers in Italy in 2022/2023. Lazio and Emilia-Romagna followed in the ranking, each accounting for roughly 12 percent of domestic ski tourists.

Distribution of domestic ski tourists in Italy in the winter season 2022/2023, by region

Characteristic	Share of tourists
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Release date

July 2023

More information

Region

Italy

Survey time period

April to May 2023

Number of respondents

approx. 1,900¹

Method of interview

Computer-assisted web interviews (CAWI)

Supplementary notes

¹ The survey included tourism operators of accommodation establishments, ski resorts, restaurants, and other tourism activities across 61 travel destinations in Italy.

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