Italy: expectations of Millennials about brick-and-mortar stores 2018

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As of 2018, Italian Millennials developed many expectations concerning brick and mortar stores. 44 percent of Italian young shoppers asserted that they expected less plastic usage for packaging, while 35 percent focused mainly on more local brands products. Millennials also looked for different promo activities and easier check-outs.

Expectations of Millennials in Italy about brick-and-mortar stores in 2018

Characteristic	Share of millennials
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Release date

October 2018

More information

Region

Italy

Survey time period

October 2018

Number of respondents

507 respondents

Age group

25-34 years

Method of interview

Online survey

Supplementary notes

This question was phrased by the source as follows: "What are your expectations about brick and mortar stores as hyper, super, convenience stores, discounters for the future?"

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