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Reasons for buying wearable tech South Korea 2022

Published by
Jang Seob Yoon,
Jan 22, 2024
A survey conducted by Rakuten Insight in September 2022 found that the main motivation for purchasing a wearable device was to have easier accessibility to smartphone functions, with around 52.4 percent of surveyed wearable tech owners answering that way.

Motivation for purchasing smartwatches or wearable fitness/activity trackers in South Korea as of September 2022

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Release date

October 2022

Region

South Korea

Survey time period

September 8 to 30, 2022

Number of respondents

3,389 respondents

Age group

16 years and older

Special properties

consumers that own smartwatches or wearable fitness/activity trackers

Method of interview

Online survey

Supplementary notes

Original question: "What motivated you to buy a smartwatch and/or fitness/activity tracker? Choose the top two reasons."

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