Most used media services in Italy 2024

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88 percent of Italian respondents answer our survey on "Most used media services" with "Digital video content (download / streaming)". The survey was conducted in 2024, among 2,032 consumers.
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Most used media services in Italy as of March 2024

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Number of respondents

2,032 respondents

Age group

18-64 years

Supplementary notes

Multiple answers were possible.

During the survey, the question was phrased as follows: "Which of the following media services have you used in the past 12 months?"

If you need more information, you can have a look at the Consumer Insights Methodology.

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