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Drivers of online purchases in Italy 2022

Published by
Alexander Kunst,
Mar 8, 2023
64 percent of Italian respondents answer our survey on "Drivers of online purchases" with "Cheaper prices". The survey was conducted in 2022, among 2,029 consumers.
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Drivers of online purchases in Italy in 2022

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Source

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Number of respondents

2,029 respondents

Age group

18-64 years

Supplementary notes

Multiple answers were possible.

During the survey, the question was phrased as follows: "Which of these do you consider good reasons to buy an item online?"

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Market overview

6

Selected product categories

4

Online marketplace usage

5

Online orders and delivery

6

Consumer preferences

7

Payments and shopping devices

3

Further related statistics

13

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Statistics

Topics

E-commerce in ItalyInternet usage in ItalyOnline grocery market in ItalyMobile commerce in ItalyOnline marketplaces in Italy
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