Most popular online shops in Italy 2023

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We asked Italian consumers about "Most popular online shops" and found that "Amazon" takes the top spot, while "Luisaviaroma.com" is at the other end of the ranking.
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Most popular online shops in Italy as of December 2023

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Number of respondents

2,034 respondents

Age group

18-64 years

Supplementary notes

Multiple answers were possible.

During the survey, the question was phrased as follows: "Which of these online shops have you bought something from in the past 12 months?"

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