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Video streaming in the United States - statistics & facts
Key insights
- Forecast consumer spending on OTT video in the U.S. in 2027
- 50-54bn USD
Detailed statistics
Consumer spending on OTT video services in the United States 2017-2027, by scenario
- VOD service with the highest brand awareness in the U.S.
- Netflix
Detailed statistics
Most well-known video-on-demand brands in the United States 2023
- Video streaming model with the highest generated revenue in the U.S. and Canada
- SVOD
Detailed statistics
OTT TV revenue in the U.S. and Canada 2023-2029
Editor’s Picks Current statistics on this topic
Current statistics on this topic
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Overview
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- Premium Statistic Video revenue in the U.S. 2019-2024, by segment
- Premium Statistic Consumer spending on OTT video services in the United States 2017-2027, by scenario
- Premium Statistic Change in consumer spending on OTT video services in the U.S: 2018-2027, by scenario
- Premium Statistic U.S. consumer spending on digital home entertainment 1999-2022
- Premium Statistic U.S. consumer spending on digital home entertainment 2012-2022, by type
- Basic Statistic Most well-known video-on-demand brands in the United States 2023
Overview
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Premium Statistic
Video revenue in the U.S. 2019-2024, by segment
Video revenue in the U.S. 2019-2024, by segment
Video revenue in the United States from 2019 to 2024, by segment (in billion U.S. dollars)
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Premium Statistic
Consumer spending on OTT video services in the United States 2017-2027, by scenario
Consumer spending on OTT video services in the United States 2017-2027, by scenario
Consumer spending on over-the-top (OTT) video services in the United States from 2017 to 2027, by scenario (in billion U.S. dollars)
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Premium Statistic
Change in consumer spending on OTT video services in the U.S: 2018-2027, by scenario
Change in consumer spending on OTT video services in the U.S: 2018-2027, by scenario
Change in consumer spending on over-the-top (OTT) video services in the United States from 2018 to 2027, by scenario
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Premium Statistic
U.S. consumer spending on digital home entertainment 1999-2022
U.S. consumer spending on digital home entertainment 1999-2022
Consumer spending on digital home entertainment in the United States from 1999 to 2022 (in billion U.S. dollars)
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Premium Statistic
U.S. consumer spending on digital home entertainment 2012-2022, by type
U.S. consumer spending on digital home entertainment 2012-2022, by type
Consumer spending on digital home entertainment in the United States from 2012 to 2022, by type (in billion U.S. dollars)
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Basic Statistic
Most well-known video-on-demand brands in the United States 2023
Most well-known video-on-demand brands in the United States 2023
Leading video-on-demand brands ranked by brand awareness in the United States in 2023
Subscription video-on-demand
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- Basic Statistic SVOD revenue in the U.S. 2011-2023
- Premium Statistic SVOD service user shares in the U.S. 2015-2023
- Premium Statistic Reasons for not paying for video streaming subscriptions in the U.S. 2022
- Premium Statistic Reasons for choosing an SVOD service in the U.S. 2022
- Premium Statistic Reasons for canceling video streaming subscriptions in the U.S. 2023
- Premium Statistic Penetration rates of selected subscription video-on-demand services in the U.S. 2022
Subscription video-on-demand
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Basic Statistic
SVOD revenue in the U.S. 2011-2023
SVOD revenue in the U.S. 2011-2023
Subscription video-on-demand (SVOD) revenue in the United States from 2011 to 2023 (in billion U.S. dollars)
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Premium Statistic
SVOD service user shares in the U.S. 2015-2023
SVOD service user shares in the U.S. 2015-2023
Share of consumers who have a subscription video-on-demand (SVOD) service in the United States from 2015 to 2023
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Premium Statistic
Reasons for not paying for video streaming subscriptions in the U.S. 2022
Reasons for not paying for video streaming subscriptions in the U.S. 2022
Major reasons why adults do not pay for video streaming subscriptions in the United States as of August 2022
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Premium Statistic
Reasons for choosing an SVOD service in the U.S. 2022
Reasons for choosing an SVOD service in the U.S. 2022
Important factors in deciding whether to subscribe to a streaming service in the United States as of September 2022
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Premium Statistic
Reasons for canceling video streaming subscriptions in the U.S. 2023
Reasons for canceling video streaming subscriptions in the U.S. 2023
Major reasons for stopping use of selected subscription video-on-demand (SVOD) services in the United States as of 2023
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Premium Statistic
Penetration rates of selected subscription video-on-demand services in the U.S. 2022
Penetration rates of selected subscription video-on-demand services in the U.S. 2022
Share of households subscribing to selected video streaming platforms in the United States as of September 2022
Ad-supported video streaming
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- Premium Statistic AVOD and TV advertising revenue in the U.S. 2017-2027
- Premium Statistic Penetration rate of AVOD in the U.S. 2022-2026
- Premium Statistic Share of FAST platform viewers in the U.S. 2020-2023
- Premium Statistic Time spent watching FAST on connected TV in the U.S. 2022, by age
- Premium Statistic Top reasons driving interest in lower-cost AVOD in the U.S. 2023
- Premium Statistic Reasons for no interest in lower-cost AVOD services in the U.S. 2023
- Premium Statistic Most popular AVOD/FAST services in the U.S. and Canada 2022
Ad-supported video streaming
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Premium Statistic
AVOD and TV advertising revenue in the U.S. 2017-2027
AVOD and TV advertising revenue in the U.S. 2017-2027
Ad-supported video-on-demand (AVOD) revenue and net TV advertising revenue in the United States from 2017 to 2027 (in million U.S. dollars)
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Premium Statistic
Penetration rate of AVOD in the U.S. 2022-2026
Penetration rate of AVOD in the U.S. 2022-2026
Penetration rate of ad-supported video-on-demand (AVOD) in the United States from 2022 to 2026
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Premium Statistic
Share of FAST platform viewers in the U.S. 2020-2023
Share of FAST platform viewers in the U.S. 2020-2023
Share of free ad-supported streaming TV (FAST) platform viewers in the United States from 2020 to 2023
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Premium Statistic
Time spent watching FAST on connected TV in the U.S. 2022, by age
Time spent watching FAST on connected TV in the U.S. 2022, by age
Distribution of time spent viewing free ad-supported streaming TV (FAST) on connected TV devices in the United States in 1st half of 2022, by age
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Premium Statistic
Top reasons driving interest in lower-cost AVOD in the U.S. 2023
Top reasons driving interest in lower-cost AVOD in the U.S. 2023
Most common reasons driving interest in lower-cost ad-supported tiers of TV/video streaming services in the United States as of December 2023
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Premium Statistic
Reasons for no interest in lower-cost AVOD services in the U.S. 2023
Reasons for no interest in lower-cost AVOD services in the U.S. 2023
Most common reasons for adults not to be interested in lower-cost ad-supported tiers of TV/video streaming services in the United States as of December 2023
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Premium Statistic
Most popular AVOD/FAST services in the U.S. and Canada 2022
Most popular AVOD/FAST services in the U.S. and Canada 2022
Most popular ad-supported video-on-demand (AVOD) and free ad-supported streaming TV (FAST) services in the United States and Canada in 2nd quarter 2022
Transactional video-on-demand
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- Premium Statistic Home transactional video revenue U.S. 2021-2022, by type
- Premium Statistic Number of users of pay-per-view (TVoD) in the U.S. 2018-2027
- Premium Statistic Pay-per-view video user distribution in the United States 2021, by age
- Premium Statistic Most popular TVOD services in the U.S. and Canada 2022
Transactional video-on-demand
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Premium Statistic
Home transactional video revenue U.S. 2021-2022, by type
Home transactional video revenue U.S. 2021-2022, by type
Home transactional video revenue in the United States in 2021 and 2022, by type (in billion U.S. dollars)
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Premium Statistic
Number of users of pay-per-view (TVoD) in the U.S. 2018-2027
Number of users of pay-per-view (TVoD) in the U.S. 2018-2027
Number of users of pay-per-view (TVoD) in the United States from 2018 to 2027 (in millions)
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Premium Statistic
Pay-per-view video user distribution in the United States 2021, by age
Pay-per-view video user distribution in the United States 2021, by age
Distribution of pay-per-view (TVOD) users in the United States in 2021, by age
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Premium Statistic
Most popular TVOD services in the U.S. and Canada 2022
Most popular TVOD services in the U.S. and Canada 2022
Share of consumers using selected transactional video-on-demand (TVOD) services in the United States and Canada in 4th quarter 2022
Hybrid video streaming
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- Premium Statistic SVOD subscriber additions in the U.S. 2019-2022, by plan type
- Premium Statistic Ad-supported and ad-free HVOD users in the U.S. 2022, by generation
- Premium Statistic Ad-supported and ad-free HVOD subscribers in the U.S. 2022, by gender
- Premium Statistic Interest in SVOD without ads vs. cheaper SVOD with ads in the U.S. 2022, by age
- Premium Statistic U.S. viewers switching from ad-free to ad-supported streaming 2022, by generation
- Premium Statistic Share of subscribers of video streaming services in the U.S. 2023, by plan type
Hybrid video streaming
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Premium Statistic
SVOD subscriber additions in the U.S. 2019-2022, by plan type
SVOD subscriber additions in the U.S. 2019-2022, by plan type
Distribution of gross subscriber additions to subscription video-on-demand (SVOD) services in the United States from 2019 to 2022, by plan type
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Premium Statistic
Ad-supported and ad-free HVOD users in the U.S. 2022, by generation
Ad-supported and ad-free HVOD users in the U.S. 2022, by generation
Share of ad-supported and ad-free users of selected hybrid video-on-demand (HVOD) services in the United States as of March 2022, by generation
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Premium Statistic
Ad-supported and ad-free HVOD subscribers in the U.S. 2022, by gender
Ad-supported and ad-free HVOD subscribers in the U.S. 2022, by gender
Distribution of ad-free and ad-supported subscribers of selected hybrid video-on-demand services in the United States as of November 2022, by gender
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Premium Statistic
Interest in SVOD without ads vs. cheaper SVOD with ads in the U.S. 2022, by age
Interest in SVOD without ads vs. cheaper SVOD with ads in the U.S. 2022, by age
Preferred monetizing options when streaming video among consumers in the United States as of September 2022, by age group
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Premium Statistic
U.S. viewers switching from ad-free to ad-supported streaming 2022, by generation
U.S. viewers switching from ad-free to ad-supported streaming 2022, by generation
Share of adults who have switched from an ad-free subscription plan on one streaming service to a lower priced ad-supported tier on that same service in the United States as of August 2022, by generation
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Premium Statistic
Share of subscribers of video streaming services in the U.S. 2023, by plan type
Share of subscribers of video streaming services in the U.S. 2023, by plan type
Distribution of subscribers of selected video streaming services in the United States as of October 2023, by plan type
Virtual multichannel video programming distributors
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Virtual multichannel video programming distributors
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Premium Statistic
Virtual pay TV subscriptions in the U.S. 2017-2026
Virtual pay TV subscriptions in the U.S. 2017-2026
Number of and year-over-year change in virtual pay TV subscriptions in the United States from 2017 to 2026
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Premium Statistic
Pay TV versus virtual MVPD subscriber growth in the U.S. 2021-2022
Pay TV versus virtual MVPD subscriber growth in the U.S. 2021-2022
Growth of the five largest traditional pay TV and virtual multichannel video programming distributor (vMVPD) subscriptions in the United States from 2nd quarter 2021 to 3rd quarter 2022
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Basic Statistic
Number of channels on vMVPD platforms in the U.S. 2024
Number of channels on vMVPD platforms in the U.S. 2024
Number of channels available on selected vMVPD services in the United States as of February 2024
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Premium Statistic
Number of vMVPD subscribers in the U.S. 2023
Number of vMVPD subscribers in the U.S. 2023
Number of subscribers to selected virtual multichannel video programming distributor (vMVPD) services in the United States in 2023 (in millions)
Consumer behavior
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- Premium Statistic Share of video-on-demand users in the U.S. 2022, by platform type
- Premium Statistic Amount adults spent on video streaming subscriptions in the U.S. 2023, by generation
- Premium Statistic Sources for TV show recommendations on streaming platforms in the U.S. 2022
- Premium Statistic Screens for SVOD streaming in the U.S. and Canada 2023
- Premium Statistic OTT viewing hours in the U.S. 2020-2022, by CTV device type
- Premium Statistic Impact of inflation on consumers' video streaming budget in the U.S. 2022
- Premium Statistic Change consumers would like to see about streaming services in the U.S. 2022
Consumer behavior
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Premium Statistic
Share of video-on-demand users in the U.S. 2022, by platform type
Share of video-on-demand users in the U.S. 2022, by platform type
Share of users who have used video-on-demand (VOD) services for the past two months in the United States as of 4th quarter 2022, by platform type
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Premium Statistic
Amount adults spent on video streaming subscriptions in the U.S. 2023, by generation
Amount adults spent on video streaming subscriptions in the U.S. 2023, by generation
Amount spent on video streaming subscriptions in the past month in the United States as of January 2023, by generation
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Premium Statistic
Sources for TV show recommendations on streaming platforms in the U.S. 2022
Sources for TV show recommendations on streaming platforms in the U.S. 2022
Importance of recommendations in discovering new TV shows to watch on streaming platforms in the United States in 2022, by source
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Premium Statistic
Screens for SVOD streaming in the U.S. and Canada 2023
Screens for SVOD streaming in the U.S. and Canada 2023
Screens for streaming subscription video-on-demand (SVOD) in the United States and Canada in 2nd quarter 2023
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Premium Statistic
OTT viewing hours in the U.S. 2020-2022, by CTV device type
OTT viewing hours in the U.S. 2020-2022, by CTV device type
Total number of over-the-top viewing hours in the United States from February 2020 to February 2022, by connected TV device type (in millions)
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Premium Statistic
Impact of inflation on consumers' video streaming budget in the U.S. 2022
Impact of inflation on consumers' video streaming budget in the U.S. 2022
Impact of the inflation on consumers' video streaming budget in the United States as of June 2022
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Premium Statistic
Change consumers would like to see about streaming services in the U.S. 2022
Change consumers would like to see about streaming services in the U.S. 2022
Factors that consumers would change about their streaming services in the United States as of June 2022
Content
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- Premium Statistic Scripted vs. unscripted TV shows on selected streaming services in the U.S. 2023
- Premium Statistic Video streaming services with high-quality original content in the U.S. 2022
- Premium Statistic Leading original TV series on SVOD services in the U.S. 2023, by minutes streamed
- Premium Statistic Most watched acquired series on VOD services in the U.S. 2023
- Premium Statistic Most enjoyable content on video streaming services in the U.S. 2022
- Premium Statistic Lack of live sports on video streaming services in the U.S. 2022, by demographics
- Premium Statistic Amount of content users get per dollar on major AVOD services in the U.S. 2023
Content
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Premium Statistic
Scripted vs. unscripted TV shows on selected streaming services in the U.S. 2023
Scripted vs. unscripted TV shows on selected streaming services in the U.S. 2023
Distribution of scripted and unscripted TV shows available on streaming services in the United States as of March 2023, by platform
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Premium Statistic
Video streaming services with high-quality original content in the U.S. 2022
Video streaming services with high-quality original content in the U.S. 2022
Streaming services with high-quality original content in the United States as of July 2022
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Premium Statistic
Leading original TV series on SVOD services in the U.S. 2023, by minutes streamed
Leading original TV series on SVOD services in the U.S. 2023, by minutes streamed
Minutes streamed of original TV series on subscription video streaming services in the United States in 2023 (in billions)
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Premium Statistic
Most watched acquired series on VOD services in the U.S. 2023
Most watched acquired series on VOD services in the U.S. 2023
Ranking of acquired series on streaming services in the United States in 2023 (in billion minutes streamed)
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Premium Statistic
Most enjoyable content on video streaming services in the U.S. 2022
Most enjoyable content on video streaming services in the U.S. 2022
Content most enjoyed on selected video streaming services in the United States as of September 2022
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Premium Statistic
Lack of live sports on video streaming services in the U.S. 2022, by demographics
Lack of live sports on video streaming services in the U.S. 2022, by demographics
Attitudes to whether or not a lack of live sports was an issue with the video streaming service they use among adults in the United States in 2022, by demographics
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Premium Statistic
Amount of content users get per dollar on major AVOD services in the U.S. 2023
Amount of content users get per dollar on major AVOD services in the U.S. 2023
Number of movies and TV shows users get per dollar on major ad-supported streaming platforms in the United States as of May 2023
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