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Gen Z online shopping behavior

Statistics report on Gen Z online shopping behavior worldwide

Gen Z online shopping behavior

This report presents statistics and insights on the online shopping behavior of Generation Z consumers worldwide. It begins by providing an overview of that generation's digital purchasing habits and preferences. Furthermore, it delves into two chapters exploring e-commerce trends among Gen Z shoppers, concluding with a dedicated section highlighting the U.S. market.

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Table of contents

Overview

4
  • Premium Statistic Gen Z and millennial shopping habits relative to COVID-19 2022
  • Premium Statistic Gen Z who would shop mostly online vs. offline worldwide 2023, by country
  • Premium Statistic Gen Z e-shopper mobile audience share worldwide 2023, by country
  • Premium Statistic Share of visitors to selected online marketplaces worldwide 2023, by age

Categories

4
  • Premium Statistic Gen Z who would choose to shop mostly online vs. offline worldwide 2023, by category
  • Premium Statistic Gen Z monthly online shoppers worldwide 2023, by category
  • Premium Statistic Share of online fashion shoppers globally 2022, by age group
  • Premium Statistic Share of electronics e-shoppers globally 2022, by age group

Purchase behavior

8
  • Premium Statistic Top channels Gen Z began their shopping journey worldwide 2023
  • Premium Statistic Sources of brand and product discovery among Gen Z worldwide 2022
  • Premium Statistic Sources for pre-purchase research among Gen Z worldwide 2022
  • Premium Statistic Share of online purchases by Gen Z worldwide 2023, by device
  • Premium Statistic Benefits of online stores according to Gen Z consumers worldwide 2022
  • Premium Statistic Top reasons for online impulse purchases by Gen Z worldwide 2022
  • Premium Statistic Online purchase drivers among Gen Z worldwide 2022
  • Premium Statistic Online brand advocacy drivers for Gen Z worldwide 2022

Social & live commerce

5
  • Premium Statistic Gen Z search engine vs. social media use for brand or product research 2015-2022
  • Premium Statistic Gen Z consumers who bought an item on social media worldwide 2022, by country
  • Premium Statistic Social media accounts Gen Z users followed and purchased from 2023, by country
  • Premium Statistic Gen Z livestream e-commerce participation and awareness 2023, by country
  • Premium Statistic Main benefits of livestream shopping for Gen Z consumers worldwide 2023

Other trends

7
  • Premium Statistic Most wanted e-commerce innovations worldwide 2023, by generation
  • Premium Statistic Interest in augmented reality for shopping 2022, by generation
  • Premium Statistic Global shoppers ordering directly from D2C brands 2022, by generation
  • Premium Statistic Global online marketplaces direct buyers 2022, by generation
  • Premium Statistic Share of cross-border online shoppers worldwide 2022, by generation
  • Premium Statistic Consumers willing to wait for discounts before buying online 2022, by generation
  • Premium Statistic Gen Z who bought and sold a pre-owned item online worldwide 2023, by country

Spotlight: United States

5
  • Premium Statistic Sources of brand and product discovery among Gen Z in the U.S. 2022
  • Premium Statistic Sources for pre-purchase research among Gen Z in the U.S. 2022
  • Premium Statistic Gen Z online shopping frequency in the U.S. 2023
  • Premium Statistic Average monthly spending in online shopping by Gen Z in the U.S. 2022
  • Premium Statistic Online purchase drivers among Gen Z in the U.S. 2022
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FURTHER REPORTS

Recommended and recent reports

  • Fashion e-commerce in Sweden
  • E-commerce in Central and Eastern Europe (CEE)
  • E-commerce in China
  • Online shopping behavior in Australia
  • Online shopping behavior in Southeast Asia
  • Online shopping behavior in the United Kingdom (UK)
  • Online shopping behavior in Japan
  • Online shopping behavior in Brazil
  • Online shopping behavior in the United States
  • Online shopping behavior in the UAE
  • Online shopping behavior in Canada
  • E-commerce in France
  • E-commerce in Singapore
  • Millennials & Gen Z in the U.S.: Consumer goods and shopping behavior
  • Social commerce in Europe
  • E-commerce in Croatia
  • Online shopping in Russia
  • Gen Z consumers in China
  • E-commerce in South Africa
  • E-commerce in Egypt

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