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The graph shows the share of adults who choose to watch longer video ads before the stream instead of multiple short ones in the United States as of April 2019, by age group. The survey found that 61 percent of respondents aged between 18 and 29 chose to watch one long ad before the beginning of the video, while 29 percent chose to watch multiple ads throughout the video.
Share of adults who choose to watch longer video ads before the stream instead of multiple short ones in the United States as of April 2019, by age group
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Morning Consult, & The Hollywood Reporter. (April 9, 2019). Share of adults who choose to watch longer video ads before the stream instead of multiple short ones in the United States as of April 2019, by age group [Graph]. In Statista. Retrieved May 21, 2024, from https://www.statista.com/statistics/996279/us-adults-choosing-long-video-ads-over-short-ones-streaming-age/
Morning Consult, und The Hollywood Reporter. "Share of adults who choose to watch longer video ads before the stream instead of multiple short ones in the United States as of April 2019, by age group." Chart. April 9, 2019. Statista. Accessed May 21, 2024. https://www.statista.com/statistics/996279/us-adults-choosing-long-video-ads-over-short-ones-streaming-age/
Morning Consult, The Hollywood Reporter. (2019). Share of adults who choose to watch longer video ads before the stream instead of multiple short ones in the United States as of April 2019, by age group. Statista. Statista Inc.. Accessed: May 21, 2024. https://www.statista.com/statistics/996279/us-adults-choosing-long-video-ads-over-short-ones-streaming-age/
Morning Consult, and The Hollywood Reporter. "Share of Adults Who Choose to Watch Longer Video Ads before The Stream Instead of Multiple Short Ones in The United States as of April 2019, by Age Group." Statista, Statista Inc., 9 Apr 2019, https://www.statista.com/statistics/996279/us-adults-choosing-long-video-ads-over-short-ones-streaming-age/
Morning Consult & The Hollywood Reporter, Share of adults who choose to watch longer video ads before the stream instead of multiple short ones in the United States as of April 2019, by age group Statista, https://www.statista.com/statistics/996279/us-adults-choosing-long-video-ads-over-short-ones-streaming-age/ (last visited May 21, 2024)
Share of adults who choose to watch longer video ads before the stream instead of multiple short ones in the United States as of April 2019, by age group [Graph], Morning Consult, & The Hollywood Reporter, April 9, 2019. [Online]. Available: https://www.statista.com/statistics/996279/us-adults-choosing-long-video-ads-over-short-ones-streaming-age/