Most popular chocolate bar brands Germany 2017-2020

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This statistic presents the results of a survey conducted in Germany on the most popular chocolate bar brands in Germany from 2017 to 2020. In 2020, 16 percent of respondents preferred Lindt chocolate, but the most popular brand proved to be Milka.

Most popular chocolate bar brands in Germany from 2017 to 2020

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Release date

November 2020

More information

Region

Germany

Survey time period

2017 to 2020

Age group

14 years and older

Special properties

German-speaking population

Method of interview

Computer-assisted personal interviews (CAPI)

Supplementary notes

Information on sample:
Base: German-speaking population aged 14 and older.

Information on total sample:
2017: 23,106 respondents, projection to 70.09 million persons.
2018: 23,086 respondents, projection to 70.45 million persons.
2019: 23,120 respondents, projection to 70.60 million persons.
2020: 23,138 respondents, projection to 70.63 million persons.

The figures displayed refer to the following studies:
2016: VuMA 2017; 2017: VuMA 2018; 2018: VuMA 2019; 2019: VuMA 2020; 2020: VuMA 2021

Further information on methodology is available here.

The survey question was asked in the following wording: "Which of the following chocolate bar brands have you personally eaten during the last 4 weeks?"

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