Italy: most risky display content for brand safety 2018, by type and device
This chart depicts the share of display content considered dangerous for brand safety in Italy in the first semester of 2018, by type and device. As a matter of fact, ad campaigns where brands were related to risky content could have a bad influence on the brand reputation and 22.4 percent of such content was showing violence. On mobile web, violent content was tracked less often (14.4 percent), while 27 percent of risky content was related to content for adults.