Netherlands: preference for dubbed or subtitled commercials 2018

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This statistic displays the preference for dubbed or subtitled commercials in the Netherlands in 2018. Respondents taking part in this survey were shown two versions of the same international FMCG commercial and were asked which version they preferred, the version with Dutch subtitles or the version dubbed in Dutch. 70 percent of the participants said they preferred the version with Dutch subtitles.

Which commercial do you prefer, subtitles or dubbed?*

Characteristic	Share of respondents
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Release date

August 2018

More information

Region

Netherlands

Survey time period

2018

Number of respondents

115 respondents

Age group

25-67 years

Supplementary notes

* This question was phrased by the source as follows: "Welke commercial heeft je voorkeur?" Respondents participating in this survey were shown two commercials of a FMCG company and asked which version they prefer.

The source does not specify the date of the survey.

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