Market share of OTC medicines in Italy 2022, by distribution channel
In 2022, pharmacies dominated the market for over-the-counter (OTC) pharmaceutical products in Italy. They accounted, in fact, for 85.9 percent of the total OTC market share. Drugstores captured 7.4 percent of OTC sales, while supermarkets accounted for the remaining 6.7 percent. This graph shows the market share of over-the-counter medicine distribution channels in Italy in 2022.