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This statistic presents data on online video advertising spending in the United Kingdom (UK) in 2017, broken down by format. In 2017, pureplay providers, e.g. online video platforms like YouTube, received roughly 1.3 billion British pounds for video advertising, while broadcaster VoD services, e.g. ITV's online video player, received close to 211 million British pounds.
Online video advertising expenditure in the United Kingdom (UK) in 2017, by format (in million GBP)
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WARC. (July 16, 2018). Online video advertising expenditure in the United Kingdom (UK) in 2017, by format (in million GBP) [Graph]. In Statista. Retrieved May 09, 2024, from https://www.statista.com/statistics/881234/online-video-ad-spend-by-format-united-kingdom-uk/
WARC. "Online video advertising expenditure in the United Kingdom (UK) in 2017, by format (in million GBP)." Chart. July 16, 2018. Statista. Accessed May 09, 2024. https://www.statista.com/statistics/881234/online-video-ad-spend-by-format-united-kingdom-uk/
WARC. (2018). Online video advertising expenditure in the United Kingdom (UK) in 2017, by format (in million GBP). Statista. Statista Inc.. Accessed: May 09, 2024. https://www.statista.com/statistics/881234/online-video-ad-spend-by-format-united-kingdom-uk/
WARC. "Online Video Advertising Expenditure in The United Kingdom (Uk) in 2017, by Format (in Million Gbp)." Statista, Statista Inc., 16 Jul 2018, https://www.statista.com/statistics/881234/online-video-ad-spend-by-format-united-kingdom-uk/
WARC, Online video advertising expenditure in the United Kingdom (UK) in 2017, by format (in million GBP) Statista, https://www.statista.com/statistics/881234/online-video-ad-spend-by-format-united-kingdom-uk/ (last visited May 09, 2024)
Online video advertising expenditure in the United Kingdom (UK) in 2017, by format (in million GBP) [Graph], WARC, July 16, 2018. [Online]. Available: https://www.statista.com/statistics/881234/online-video-ad-spend-by-format-united-kingdom-uk/