Interest in trying British food varieties by type 2017

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This statistic shows the food and drink people from international destinations are interested in trying British varieties of, according to a survey conducted with 8 global markets in 2017. Of respondents, 92 percent were interested in trying British varieties of cheese and 91 percent British varieties of Sparkling wine. The food and drink items listed are based on those most associated with the UK according to the same survey.

International interest in trying British varieties of food and drink associated with the United Kingdom (UK) in 2017, by item

Characteristic	Share of respondents
Cheeses	92%
Sparkling wine	91%
Baked goods	89%
Fish and seafood	88%
Curry	86%
Meats (beef, lamb, pork)	85%
Craft beer	81%
Jams, pickles and preserves	77%
Whisky	73%
Gin/gin and tonic	69%

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Release date

July 2017

More information

Region

United Kingdom

Survey time period

March 2017

Number of respondents

4,003 respondents

Special properties

international travelers from 8 markets*

Method of interview

Online survey

Supplementary notes

* France, Germany, USA, China, Australia, Gulf (Saudi Arabia, Kuwait and Qatar), India and Japan.
The original survey question was worded as follows: "Which, if any, of the following food and drink items would you associate with the UK?". The wording of the follow up question regarding interest in trying British varieties was not provided by the source.

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