Fenix Outdoor: operating profit by segment 2023

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Fenix Outdoor's largest operating profits were generated by the brands and global sales segments. In 2023, the company generated an operating profit of 38 million euros in the brands segment. The group's operating profit amounted to 25.7 million euros in global sales segment, which includes distribution companies selling more than one Fenix Outdoor brand.

Fenix Outdoor International AG is selling low-weight outdoor products globally. The group's major markets are Germany, the Nordic countries and North America. The company sells Fjällräven and Tierra brand products, Primus camp stoves and lanterns and operates additionally the retail chains Naturkompaniet and Skandinavisk Hoyfjellsutstyr.

Operating profit/loss of Fenix Outdoor in 2023, by segment (in million euros)

Characteristic	Operating profit in million euros
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Release date

March 2024

More information

Region

Sweden

Survey time period

2023

Supplementary notes

* Brand segment includes the brands Fjällräven,Tierra, Primus, Hanwag and Brunton. It also includes Brandretail (The E-com, the Brand- and Flagshipstores) and distribution companies concentrated on sales of only one brand.

** Global sales includes distribution companies selling more than one Fenix brand.

*** Frilufts Retail Europe AB segment consist of three outdoor retail chains in Sweden, Germany and Finland. In total, there are 61 shops and an e-commerce business. The retailers Naturkompaniet AB, Partioaitta Oy and Globetrotter Ausrüstung GmbH are included.

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