Market size of FMCG in India FY 2011-2027

India's FMCG market was valued at 110 billion U.S. dollars in 2020. Compared to 2012, the market size of fast-moving consumer goods had tripled. By 2027, the market was expected to grow to over 615 billion dollars.

Rural FMCG market as a growth factor

The fast moving consumer goods market is the fourth largest sector in the Indian economy. The country’s FMCG market consisted of food and beverages, household and personal care, and healthcare. Household and personal care amounted to 50 percent of the shares. Although rural and urban areas shared the market almost equally, the former drives the market in terms of growth rate.

Online FMCG market

The online FMCG market size in the e-commerce sector was estimated to be over 10 billion U.S. dollars in 2023. The country’s e-commerce market is one of the fastest-growing in the world. When India announced its first nationwide lockdown in the face of the coronavirus pandemic in March 2020, online shopping turned into a more relevant alternative for offline FMCG purchases.