Awareness of cosmetic brands among women in the United Kingdom (UK) 2017, by age
This statistic shows the results of a survey conducted in 2017, in which women in the United Kingdom (UK) were asked which of the selected decorative cosmetics (foundation, lipstick, mascara etc.) brands they know (at least by name). The results are broken down by age group. Rimmel and Max Factor are the most well-known brands for cosmetics among those aged between 18 and 29 years, with 83 and 82 percent of those in this age group, respectively, having heard of the brands.