Italy: purchase channels for smart devices 2016

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This statistic shows the results of a survey on the most popular purchase channels for smart devices in Italy in 2016. As of the survey period, 31 percent of respondents reported that they bought smart devices online.

Share of of smart device owners in Italy in 2016, by purchase channel

Characteristic	Share of respondents
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Release date

February 2017

More information

Region

Italy

Survey time period

2016

Number of respondents

1,010 respondents

Age group

25-70 years

Special properties

Individuals owning at least one smart device connected at home

Method of interview

Computer-assisted web interviews (CAWI)

Supplementary notes

This question was phrased by the source as follows: "Dove hai acquistato questi prodotti?".
* Other include: big retail distribution, bank branches, insurance companies, postal offices.

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