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This statistic shows the share of consumers who used selected methods of research when buying a product online in 2016, by global region. In Asia, 66 percent of consumers did an online search for reviews and recommendations before making an online purchase.
Share of consumers who used selected channels to research online purchases in 2016, by region
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KPMG. (January 25, 2017). Share of consumers who used selected channels to research online purchases in 2016, by region [Graph]. In Statista. Retrieved May 23, 2024, from https://www.statista.com/statistics/676244/consumers-channels-research-online-purchases-region/
KPMG. "Share of consumers who used selected channels to research online purchases in 2016, by region." Chart. January 25, 2017. Statista. Accessed May 23, 2024. https://www.statista.com/statistics/676244/consumers-channels-research-online-purchases-region/
KPMG. (2017). Share of consumers who used selected channels to research online purchases in 2016, by region. Statista. Statista Inc.. Accessed: May 23, 2024. https://www.statista.com/statistics/676244/consumers-channels-research-online-purchases-region/
KPMG. "Share of Consumers Who Used Selected Channels to Research Online Purchases in 2016, by Region." Statista, Statista Inc., 25 Jan 2017, https://www.statista.com/statistics/676244/consumers-channels-research-online-purchases-region/
KPMG, Share of consumers who used selected channels to research online purchases in 2016, by region Statista, https://www.statista.com/statistics/676244/consumers-channels-research-online-purchases-region/ (last visited May 23, 2024)
Share of consumers who used selected channels to research online purchases in 2016, by region [Graph], KPMG, January 25, 2017. [Online]. Available: https://www.statista.com/statistics/676244/consumers-channels-research-online-purchases-region/