soba and udon shops revenue in Japan 2012 to 2021
In 2021, soba and udon noodle restaurants in Japan generated a revenue of approximately 0.95 trillion Japanese yen. The soba and udon industry declined significantly in 2020 and 2021 due to the adverse effects of the COVID-19 pandemic on the industry. Soba and udon are Japanese style noodles with distinct characteristics, often used in hot soups. Soba noodles are made of buckwheat, and are rather thin, while udon noodles are based on wheat-flour and are rather thick.