Brick-and-mortar: Black Friday peak shopping hours in the U.S. 2018, by gender
This statistic shows the results of a survey conducted in the United States in October 2018. U.S. consumers were asked about the time they plan to begin shopping in a physical store on Black Friday. During the survey, nine percent of the female respondents answered that they plan to begin their Black Friday shopping in the early afternoon, around 1:00 p.m. to 3:00 p.m..