Luxembourg: comfort level with data collection by social media 2016

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This statistic displays the findings of a survey on the distribution of comfort levels over the use of personal online activity data by social media sites in order to provide personalized online advertisement or content in Luxembourg as of April 2016. During the survey period, it was found that roughly one in every five Luxembourgers reported that they were fairy comfortable with the fact that online social media platforms collect their personal data in order to tailor personalized web experience.

Distribution of comfort levels with the use personal data by social media to provide personalized online advertisement or content in Luxembourg as of April 2016*

Characteristic	Share of respondents
Very comfortable	4%
Fairly comfortable	22%
Fairly uncomfortable	22%
Very uncomfortable	21%
Do not use the Internet	8%
Do not use search engines	16%
Do not know	7%

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Release date

June 2016

More information

Region

Luxembourg

Survey time period

April 9, 2016 to April 17, 2016

Number of respondents

501 respondents

Age group

15 years and older

Method of interview

Face-to-face interview

Supplementary notes

* The original survey question was phrased as follows:
"QD5.2 To what extent are you comfortable or not with the fact that online social networks use information about your online activity and personal data to tailor advertisements or content to what interests you?"

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