Nordics: average daily TV reach 2021

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The Nordic country with highest daily television reach in 2021 was Finland, at 65 percent. Sweden and Norway had an average daily TV reach of 53 percent each, and thus, they ranked second. In all countries, the use of television generally decreased in the past years.

Average daily TV reach in the Nordic countries from 2013 to 2021

Characteristic	Denmark	Finland	Norway	Sweden
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Release date

March 2022

More information

Region

Denmark, Finland, Norway, Sweden

Survey time period

2013 to 2021

Age group

Denmark, Sweden: Age 3 years and older, Finland: Age 10 years and older*, Norway: Age 12 years and older**

Special properties

yearly averages

Supplementary notes

*From 2016 onwards: based on population aged 4 years and older.
**From 2019 onwards: based on population aged 10-79 years.
***No data available in 2021 for Denmark.

Definition of daily reach in Denmark and Sweden: share of TV-population who have watched at least 5 consecutive minutes;
Finland and Norway: based on one minute’s viewing; timeshift within 7 days included.

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