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This statistic illustrates the results of a survey on the incidence of friends' suggestion on online purchase as of the first quarter of 2018, ranked by product. As of the survey period, 79 percent of the responding e-commerce customers stated that their online purchase of toys was influenced by their friends' recommendations. Moreover, around 69 percent of respondents booked holiday packages because of their friends' previous positive experiences.
Incidence of friends' suggestion on online purchase in Italy in 1st quarter 2018, by product
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Human Highway. (November 24, 2018). Incidence of friends' suggestion on online purchase in Italy in 1st quarter 2018, by product [Graph]. In Statista. Retrieved May 08, 2024, from https://www.statista.com/statistics/580665/incidence-rate-of-friends-suggestions-when-buying-online-by-product-in-italy/
Human Highway. "Incidence of friends' suggestion on online purchase in Italy in 1st quarter 2018, by product ." Chart. November 24, 2018. Statista. Accessed May 08, 2024. https://www.statista.com/statistics/580665/incidence-rate-of-friends-suggestions-when-buying-online-by-product-in-italy/
Human Highway. (2018). Incidence of friends' suggestion on online purchase in Italy in 1st quarter 2018, by product . Statista. Statista Inc.. Accessed: May 08, 2024. https://www.statista.com/statistics/580665/incidence-rate-of-friends-suggestions-when-buying-online-by-product-in-italy/
Human Highway. "Incidence of Friends' Suggestion on Online Purchase in Italy in 1st Quarter 2018, by Product ." Statista, Statista Inc., 24 Nov 2018, https://www.statista.com/statistics/580665/incidence-rate-of-friends-suggestions-when-buying-online-by-product-in-italy/
Human Highway, Incidence of friends' suggestion on online purchase in Italy in 1st quarter 2018, by product Statista, https://www.statista.com/statistics/580665/incidence-rate-of-friends-suggestions-when-buying-online-by-product-in-italy/ (last visited May 08, 2024)
Incidence of friends' suggestion on online purchase in Italy in 1st quarter 2018, by product [Graph], Human Highway, November 24, 2018. [Online]. Available: https://www.statista.com/statistics/580665/incidence-rate-of-friends-suggestions-when-buying-online-by-product-in-italy/