German consumers: most popular beer brands 2018-2021

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This statistic shows the number of consumers of the most popular beer brands in Germany from 2018 to 2021. In 2021, 6.77 million German- speaking persons aged 14 and over consumed Beck's beer.

Number of consumers of the most popular beer brands in Germany from 2018 to 2021 (in millions)

Characteristic	Krombacher	Beck's	Warsteiner	Veltins	Bitburger	Paulaner	König Pilsner
-	-	-	-	-	-	-	-
-	-	-	-	-	-	-	-
-	-	-	-	-	-	-	-
-	-	-	-	-	-	-	-

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Release date

November 2021

More information

Region

Germany

Survey time period

2018 to 2021

Age group

14 years and older

Special properties

German-speaking population

Method of interview

Computer-assisted personal interviews (CAPI)

Supplementary notes

Sample information:
Base: German-speaking population aged 14 and over in private households with main place of residence in the Federal Republic of Germany.

Total sample information:
2018: 23,086 respondents, projected to 70.45 million people
2019: 23,120 respondents, projected to 70.60 million people
2020: 23,138 respondents, projected to 70.63 million people
2021: 22,563 respondents, projected to 70.54 million people

The values shown refer to the following studies:
2018: VuMA 2019; 2019: VuMA 2020; 2020: VuMA 2021; 2021: VuMA 2022.

More information on the methodology can be found here.
This question was asked in the survey in the following wording: "Which of the following beer brands have you been consuming within the past four weeks?"

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