Germans interested in vacation and travel 2023

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This statistic shows the results of a survey on the number of people in Germany interested in vacation and travel from 2019 to 2023. In 2023, roughly 31 million people were particularly interested in vacation and travel.
The Allensbach Market and Advertising Media Analysis (Allensbacher Markt- und Werbeträgeranalyse or AWA in German) determines attitudes, consumer habits and media usage of the population in Germany on a broad statistical basis.

Number of people in Germany interested in vacation and travel from 2019 to 2023 (in millions)

Characteristic	Particularly interested	Moderately interested	Hardly or not interested
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-	-	-	-
-	-	-	-
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Release date

June 2023

More information

Region

Germany

Survey time period

2019 to 2023

Age group

14 years and older

Special properties

German-speaking population

Method of interview

Face-to-face interview

Supplementary notes

Information on population:
Base: German-speaking population aged 14 and over in private households with main place of residence in the Federal Republic of Germany.

Total sample:
2019: 23,318 respondents, representing 70.60 million people
2020: 23,191 respondents, representing 70.64 million people
2021: 22,563 respondents, representing 70.54 million people
2022: 23,015 respondents, representing 70.60 million people
2023: 23,524 respondents, representing 70.08 million people
More information on the methodology can be found here.
This question was asked in the survey in the following wording: "It is often the case that one would like to learn more about something, and other things are less interesting. Could you please take a look at the cards here and spread them on this sheet, depending on how interested you are. You can see what's written here. Topic: vacation and travel."

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