McDonald's visit frequency Germany 2021

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This graph presents the results of a survey about the frequency of eating at McDonald's in Germany from 2018 to 2021. In 2021, roughly 0.62 million members of the German-speaking population visited McDonald's several times a week.
The Consumer and Media Analysis (VuMA) provides information on more than 1,000 brands and nearly every product advertised in the media. The study delivers data on usage and purchase patterns, on media use and on attitudes of the German-speaking population 14 years of age and older.

Distribution of the population in Germany from 2018 to 2021, by frequency of eating at McDonald's (in millions)

Characteristic	Several times a week	Once a week	2-3 times a month	Once a month	Rarely	Never	No information
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-	-	-	-	-	-	-	-
-	-	-	-	-	-	-	-
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Release date

November 2021

More information

Region

Germany

Survey time period

2018 to 2021

Age group

14 years and older

Special properties

German-speaking population

Method of interview

Computer-assisted personal interviews (CAPI)

Supplementary notes

Base includes German-speaking population from 14 years of age.

Information about the complete sample:
2018: 23,086 respondents, projected to 70.45 million.
2019: 23,120 respondents, projected to 70.60 million.
2020: 23,138 respondents, projected to 70.63 million.

The represented values refer to the following studies:
2016: VuMA 2017; 2017: VuMA 2018; 2018: VuMA 2019; 2019: VuMA 2020; 2020: VuMA 2021

Further information about the survey methodology is available here.

Figures have been rounded for easier understanding of statistic.

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